Power Joy concept is to answer to specific needs of kids with good quality products at reasonable and cheaper price, between 25 to 35% than international brand.
Concept is to also provide key on hand line to retailers with:
a middle range between international brands and low price points miniature diecast with original design and official licenserange includes: 1/64 1/43 1/24 diecast, official license models, play set, garage, track and battery operated
Very aggressive price points offer Compete with unbranded doll. Revised and improve design with all details for each doll clearly identify range includes: Mini baby, Nappies set , Bath Tube, drink and pee, sleeping, dinner set, Rattle set trolley with doll, trolley in PDQ size from 6″ to 18″
Offer key on hand solution for retailer in opening price point fashion doll. High standard of quality compared to similar item available in Opening price point range includes: Yasmina doll with its ARABIC fully signature dress, Fully articulated doll styling head, princess doll, classic dolls babies doll with Turnable neck/ waist Bendable shoulder
More modern package with Pink which gives energy, beauty, femininity for girls! All item related to beauty, covering all needsrange includes: Hair, Jewelry, Beauty Accessories/Cosmetics, Beads, Mirror, Dresser
High standard of quality compared to similar item available in Opening price point Compete with unbranded girl role-play related to kitchen. Shopping range includes: Cash Register, Supermarket, Trolley, Cooking, Kitchen, Shopping.